Privacy Policy

This Privacy Policy explains how The Silver Soul (“TSS”, “we”, “our”, or “us”) collects, uses, discloses, and safeguards your personal information when you visit thesilversoul.com (the “Site”) or purchase our products. By using the Site, you agree to the practices described here.

1) What We Collect

We only collect information needed to operate our business, fulfil your orders, and improve your experience.

  1. a) Device & usage data (collected automatically)
  • Details such as browser/version, IP address, time zone, device identifiers, pages and products viewed, search terms, clickstream, and interactions.
  • How collected: cookies, pixels, tags, web beacons, and server logs.
  • Why: to load the Site correctly, keep it secure, prevent fraud, and analyse use to improve performance and content.
  1. b) Order & account information (you provide)
  • Name, email, phone, billing and shipping addresses, payment details (processed by our payment partners), and order history.
  • Why: to take and fulfil orders, process payments, provide invoices and confirmations, arrange delivery/returns, detect fraud, and provide customer service and product updates (per your preferences).
  1. c) Customer support communications
  • Messages, attachments, feedback, and any details you share when contacting us.
  • Why: to respond, troubleshoot, and improve our services.
  1. d) Marketing preferences
  • Newsletter opt-ins, campaign interactions, and your consent choices.
  • Why: to send updates and offers you choose to receive and to honour your opt-out choices.

We treat any information that can directly or indirectly identify you as “Personal Information.”

2) How We Use Personal Information

  • Provide, operate, and secure the Site and our services
  • Process and deliver orders, returns, and refunds
  • Communicate about orders, updates, and support
  • Personalise content and recommendations
  • Run analytics and measure performance
  • Detect, prevent, and investigate fraud or abuse
  • Comply with legal, tax, and regulatory obligations

3) Sharing Personal Information

We do not sell your Personal Information. We share it only as needed:

  • Service providers & partners: e-commerce platform, payment processors, logistics/shipping, customer support tools, analytics, and marketing/advertising partners who process data on our instructions and under contracts requiring confidentiality and security.
  • Legal & compliance: when required by law, lawful requests (e.g., subpoenas), or to protect our rights, users, or the public.
  • Business transfers: in connection with a merger, acquisition, or asset sale (your information remains protected under this Policy or a successor policy with comparable protections).

4) Behavioural Advertising & Analytics

We may use analytics and advertising tools (e.g., Google Analytics/Ads, Meta) to understand site usage and to show offers that may interest you. These tools may set cookies or read device identifiers to measure performance and deliver ads.

Opt-out resources:

Your browser or device settings may offer additional controls.

5) Cookies & Similar Technologies

Cookies are small files placed on your device. We use:

  • Strictly necessary cookies (security, checkout, basic site functions)
  • Performance/analytics cookies (traffic, usage patterns)
  • Functionality cookies (remember choices such as region or login)
  • Advertising cookies (measure and deliver relevant ads, subject to your consent where required)

Most cookies are “persistent” (last until they expire or you delete them); some are “session” (expire when you close your browser). You can manage cookies via your browser settings. Blocking some cookies may affect site functionality. For consent-based regions, we will ask for your preferences when you first visit.

6) Lawful Bases (GDPR/EEA, UK)

Where the GDPR/UK GDPR applies, we process Personal Information under one or more of the following bases:

  • Your consent (e.g., marketing, non-essential cookies)
  • Contract performance (to provide products/services you request)
  • Legitimate interests (e.g., security, fraud prevention, analytics, improvements), balanced against your rights
  • Legal obligations (tax, accounting, regulatory)
  • Vital interests or public interest where applicable

7) Retention

We keep Personal Information only as long as necessary for the purposes above—typically for the life of your account and for as long as required by tax, accounting, or legal obligations. When no longer needed, we delete or de-identify it. You can request deletion (see Your Rights).

8) Automated Decision-Making

TSS does not engage in fully automated decisions that produce legal or similarly significant effects. Limited automated checks (e.g., payment/transaction fraud screening) may occur to protect you and us.

9) Your Rights

Your rights depend on your location and applicable law, but may include:

  • Access to the Personal Information we hold about you
  • Correction of inaccurate or incomplete data
  • Deletion/erasure
  • Portability of your data in a structured, commonly used format
  • Restriction or objection to certain processing (including where based on legitimate interests)
  • Withdraw consent at any time (where processing is based on consent)
  • Marketing opt-out at any time (e.g., unsubscribe links in emails)

CCPA/CPRA (California): you may have rights to know/access specific pieces, correct, delete, and opt-out of “sale”/“sharing” of personal information. TSS does not sell personal information as defined under the CCPA/CPRA. We will not discriminate against you for exercising your rights.

To exercise any rights, email connect@thesilversoul.com. We may verify your identity before fulfilling a request.

10) Minors

Our Site is not intended for individuals under 18. We do not knowingly collect Personal Information from children. If you believe a child has provided Personal Information, please contact us so we can delete it.

11) Security

We implement reasonable administrative, technical, and physical safeguards designed to protect Personal Information. No method of transmission or storage is completely secure; please use the Site with this in mind.

12) Do Not Track

Because there is no consistent industry standard for responding to Do Not Track signals, we do not currently change our practices when we detect such a signal.

13) Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Updates will be posted on this page with a new “Effective date.”

14) Contact Us

Questions, concerns, or requests about privacy?
Email: connect@thesilversoul.com
Website: thesilversoul.com